On Maundy Thursday, 21st April 2011 two versions of a national press advertisement for Phones 4 U Ltd featured a cartoon-like graphical illustration of Our Lord grinning broadly and winking, pointing a finger with one hand and displaying a thumbs-up sign with the other. The Sacred Heart was featured on his chest. The headline text stated "Miraculous deals on Samsung Galaxy AndroidTM phones". Clearly this was blasphemous and published during Holy Week intentionally.
A supporter of Integrity and Action alerted as many other supporters as possible to complain to the Advertising Standards Authority. Of the 98 complaints, at least a quarter of these were received from I & A supporters. A ruling has now been made in our favour against this vile advertisement. Phones 4 U Ltd have now had to concede that this advert will not be run again in the same or similar form.
A supporter of Integrity and Action alerted as many other supporters as possible to complain to the Advertising Standards Authority. Of the 98 complaints, at least a quarter of these were received from I & A supporters. A ruling has now been made in our favour against this vile advertisement. Phones 4 U Ltd have now had to concede that this advert will not be run again in the same or similar form.
The full ruling can be read here - http://www.asa.org.uk/ASA-action/Adjudications/2011/9/Phones-4-U-Ltd/SHP_ADJ_156539.aspx.
Long live Christ the King.
